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Turn What You Own Into What’s Next.

S.W.A.G. is the next-gen live auction platform and AI-powered live shopping marketplace where anyone can go live, sell instantly, and connect with buyers in real time.

Whether you’re selling branded merchandise, corporate swag, or unique collectibles, our platform lets you host live auctions, showcase your finds, and turn everyday items into opportunities. Experience real-time bidding, smart auction pricing, and faster payouts, all with lower fees and a growing community that actually shows up.
It’s resale reinvented. Powered by AI auction technology and designed for both individual sellers and businesses offering custom promotional products, branded giveaways, or corporate gifts.

No middlemen, no waiting. Just real people trading live and building their brand through authentic live commerce.

  • Live Auctions

    What it is: Real-time live-stream shopping auctions where sellers host through a camera and connect directly with buyers.

    Why it wins: Personalization meets the power of AI auction technology, creating an engaging, transparent, and interactive way to sell everything from branded merchandise to custom promotional products.

    The result? More sellers, more buyers, and more conversions.

  • Auction Wars (3-Minute Battles)

    What it is: A next-gen live auction feature where two or more sellers go head-to-head in real time. Each AI-powered bidding showdown lasts three minutes, for the highest bids win.

    Why it wins: It’s the future of gamified live auctions, bringing competitive, fast-paced, and powered by real-time auction technology that keeps viewers hooked. Perfect for sellers promoting branded merchandise, corporate swag, or custom promotional products in a fun, interactive format.

    Gamified Enhancements:
    • Countdown clock with dramatic UI/FX and live bid tracking.
    • “Final Bid Overtime”: automatic 10-second extension when bids hit in the final seconds.
    • Viewer power-ups: fans can tip sellers using S.W.A.G.Perks to boost visibility and engagement.
    • “Battle Royale” tournament format for large-scale live shopping events and brand showcases.

  • AI Buyer Agents

    What it is: Intelligent AI-powered buyer assistants that act as your personal shoppers, learning user behavior, finding the best deals, and auto-bidding within set limits. Designed to make AI-driven auctions faster, smarter, and more rewarding.

    Why it wins: Built with cutting-edge AI auction technology and predictive bidding algorithms, these agents help buyers save time and money across live auctions and real-time bidding platforms.

    Future Capabilities:
    • Natural chat interaction: “Find me Nike sneakers under $80 near me.”
    • 24/7 live alerts, bid tracking, and AI auction notifications.
    • Cross-category matching with smart auction recommendations and AI-based deal discovery.

  • Private Auctions Big ticket items (10-Minute Battles)

    What it is: Exclusive, invite-only live auctions for high-value resale items; think cars, boats, fine jewelry, collectibles, and luxury goods. Each premium live auction runs for 10 minutes, creating intense real-time bidding and excitement among serious buyers.

    Why it wins: Perfect for premium members and collectors looking for authenticated luxury goods, live auctions, AI-driven bidding, and smart pricing algorithms. Designed for trust, exclusivity, and prestige, these private auction events elevate the live shopping experience for top-tier buyers and sellers alike.

    Access:
    • Premium membership required
    • Invite-only participation

  • AI-Powered Haggling

    What it is: A next-generation AI auction feature that brings intelligent price negotiation to high-value resale items like cars, boats, and jewelry. Buyers and sellers can negotiate in real time, assisted by AI-driven pricing algorithms that suggest fair market values based on data and demand.

    Why it wins: It’s dynamic pricing meets automation; smart pricing algorithms that understand buyer intent and seller flexibility. Perfect for premium members seeking personalized deal-making in an invite-only marketplace.

    Access:
    • Available for premium membership tiers
    • Invite-only haggling sessions for verified sellers and collectors

  • Discount Café

    What it is: An always-on live shopping feed where users can discover instant flash deals, no bidding required. It’s the heart of our social commerce platform, blending community, conversation, and curated drops.

    Why it wins: Designed to drive engagement and reward discovery, Discount Café keeps buyers connected with AI-powered product recommendations, real-time discounts, and trending items from branded merchandise to custom promotional products.

    Enhancements:
    • Flash deal countdowns to build excitement and urgency.
    • Dedicated chat threads per deal for community reactions and feedback.
    • AI-driven recommendations that match users with trending products and branded giveaways tailored to their interests

  • S.W.A.G.Perks™ Rewards System

    What it is: A dynamic loyalty and rewards program built into our live auction platform, where members earn S.W.A.G.Perks™ points for buying, selling, or engaging within the marketplace. Designed to reward community participation and promotional marketing activity, it turns every interaction into value.

    Why it wins: Unlike traditional customer loyalty programs, S.W.A.G.Perks™ enhances engagement across live shopping events, AI-powered auctions, and branded merchandise sales, giving users real incentives to stay active and level up.

    Uses:
    • Redeem points for listing boosts, custom profile themes, avatars, and exclusive perks.
    • Unlock new achievement tiers — Trader → Hustler → Elite → Legend.
     • Maintain daily streaks, collect achievement badges, and earn rewards for activity and participation.

  • Seller Dashboard & Analytics

    What it is: Your all-in-one command center for sellers, built to simplify management, track performance, and scale your business.

    Why it wins: The S.W.A.G. Seller Dashboard delivers real-time sales analytics, AI-powered insights, and auction performance metrics so you can understand your audience, boost engagement, and optimize every listing.

    Features:
    • Real-time analytics on sales performance, conversions, and bids.
    • Audience insights, including viewer counts, engagement rates, and retention data.
    • Full inventory management with automated shipping labels via GoShippo for seamless merchandise fulfillment.
    • Built for sellers of branded merchandise, custom promotional products, and corporate swag looking to scale through data-driven marketing.

  • AI Curated Marketplace

    What it is: A smart, AI-powered marketplace that personalizes your shopping experience through a dynamic “For You” homepage feed.

    Why it wins: Built with advanced AI auction recommendations and machine learning algorithms, this live shopping platform adapts in real time, showing you what’s trending, what’s nearby, and what matches your style.

    Powered by:
    • Buyer behavior and live engagement data for personalized results.
    • Trending items, “Hot Picks,” and AI product discovery to spotlight what’s popular.
    • Smart category filters and proximity-based pickup sorting for faster, local shopping.

  • Swap & Sell Hybrid System

    What it is: A next-gen peer-to-peer selling and swap marketplace where users can either trade items or buy outright for fair value estimation.

    Why it wins: The Swap & Sell Hybrid System combines the best of traditional resale and AI-driven marketplace innovation. Users can negotiate trades, discover deals, or make instant purchases with confidence, backed by smart auction algorithms and transparent pricing.

    Features:
    • “Offer to Swap” button on product cards for quick trade proposals.
    • AI value estimation that ensures fairness and accuracy in swaps.
    • Optional cash adjustment suggestions for balanced and verified exchanges.

  • Community Tools

    What it is: An integrated social commerce layer built to strengthen loyalty, trust, and engagement within the S.W.A.G. live shopping community. It connects buyers, sellers, and fans through interactive features that make every auction feel social and rewarding.

    Why it wins: Designed for the next era of AI-powered live auctions and branded merchandise marketplaces, these tools drive real-time interaction and long-term community growth. Sellers can build credibility, while buyers discover trusted profiles and verified sellers.

    Includes:
    • Seller/Buyer follow system with verified badges and reputation tiers.
    • “Go Live Together” collaborations for joint live shopping events.
    • Dynamic leaderboards (Top Seller, Most Watched, Best Deal) to gamify engagement.
    • Live chat + emoji reactions during auctions to boost interaction and community feel.

  • Trust & Safety Suite

    What it is: A robust AI-driven security system that keeps the S.W.A.G. live auction platform safe, transparent, and trustworthy for every user.

    Why it wins: Using AI content moderation and fraud detection technology, our system ensures a secure environment for both buyers and sellers, protecting listings, live streams, and transactions in real time.

    AI Moderation Includes:
    • Prohibited item detection to block restricted or counterfeit goods.
    • Pre-listing screening to verify authenticity before going live.
    • Automatic watermarking on videos and images for brand protection.
    • AI-based fraud and duplicate listing detection to safeguard marketplace integrity.

  • Custom Avatars & Themes

    What it is: A creative customization suite for Premium and Elite members that enhances every live shopping experience with personalized visuals and branded identity.

    Why it wins: Perfect for camera-shy sellers or brands wanting to stand out, our AI-powered live streaming tools let you design custom 3D avatars, add themed livestream overlays, and showcase animated badges tied to your membership tier. These personalization options elevate your profile and strengthen brand recognition across the S.W.A.G. live auction platform.

    Includes:
    • 3D avatars for sellers who prefer to represent themselves virtually.
    • Custom livestream overlays for consistent branding and professional visuals.
    • Animated achievement badges for high-tier members and top performers.

  • Pro & Enterprise Seller Tools

    What it is: A powerful suite of B2B live auction tools built for high-volume sellers, brands, and businesses looking to scale. Designed to streamline sales, boost visibility, and optimize performance across the S.W.A.G. live auction marketplace.

    Why it wins: Enterprise users gain access to lower seller fees (as low as 6.5%), sponsored homepage slots, and advanced analytics dashboards to track conversions and campaign ROI. Perfect for companies managing bulk promotional products, corporate swag, or branded merchandise at scale.

    Features:
    • Lower fees (down to 6.5%) for Pro and Enterprise members.
    • Sponsored product listings and homepage placements for brand visibility.
    • Advanced analytics with AI insights to optimize ad campaigns.
    • Concierge listing service for bulk sellers managing large inventories or corporate branding solutions.

  • Future Phase Features

    What’s Next: S.W.A.G. is constantly evolving to push the boundaries of AI-powered live shopping and immersive eCommerce experiences. These upcoming features will redefine how buyers and sellers interact in the digital marketplace.

    Coming Soon:
    • AR product previews: try before you bid using augmented reality shopping tools for branded merchandise and collectibles.
    • Virtual Pop-Up Events: exclusive brand showcases and live virtual auctions hosted in real time.
    • AI-generated product descriptions & thumbnails: automatic listing creation by AI auction software and machine learning optimization.
    • Creator Subscription Stores: personalized creator commerce storefronts for monthly premium drops and exclusive promotional products.

    The future of live auction eCommerce is smarter, faster, and more connected; powered by innovation, automation, and AI.

Meet SWAGGY — your AI resale sidekick.

More than just a mascot, SWAGGY is your always-on AI shopping assistant inside the S.W.A.G. live auction marketplace; designed to make buying, selling, and discovering branded merchandise easier and smarter.

SWAGGY helps you list items instantly with AI-generated titles and product descriptions, predicts the best times to go live, and personalizes your entire resale and live shopping experience using machine learning insights.
Whether you’re flipping collectibles or selling custom promotional products, SWAGGY adapts to your habits, curates personalized deal feeds, and turns every interaction into a smarter, faster, and more rewarding journey.

In short: SWAGGY learns your style, boosts your visibility, and helps you flex smarter in the world of AI-powered live resale.

Become a Founding Swagger

Save More, Earn More, Build the Future.

Join the first wave shaping S.W.A.G.’s live commerce platform and lock in long-term perks that reward your hustle.

What are you interested in becoming?

By signing up, you agree to receive updates about S.W.A.G.’s beta launch and product announcements.

Become a Founding Swagger

An exclusive chance for early adopters to shape the future of our AI-powered live selling platform that’s redefining eCommerce and community-driven auctions.

Founding Member Benefits:
• Reduced fees for sellers and buyers, with lifetime lower rates.
• Premium access for 30 days free, plus an ongoing membership discount.
• Founding Swagger Badge, your verified status in the live auction marketplace.
• Early access to new features and live drops.
• Direct support from our leadership team.
• Ongoing rewards through S.W.A.G.Perks™.

Your voice, your store, your head start. Become a Founding Swagger and help shape the next era of live shopping and AI-powered auctions.

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